Safer Sleeping Campaign

Safer Sleeping Launch Pic JPEG

‘Keep me safe while I sleep’

Birmingham Safeguarding Children Board has joined forces with care providers, charities and community organisations across Birmingham to launch a campaign to keep children safer while they sleep.

Birmingham Safeguarding Children Board, Birmingham City Council, NHS trusts and charities including the Lullaby Trust and Action for Children are among organisations teaming up to inform parents and carers of the simple steps they can take to reduce the risks of sudden infant death syndrome (SIDS) and the potential dangers of ‘overlaying’ – suffocating babies and infant children when they sleep in the same bed as an adult.

The Birmingham campaign coincides with the Lullaby Trust’s annual Safer Sleep Week, designed to promote the importance of safer sleep and the steps parents and carers can take to reduce risks.

Supporting the campaign, health visitors across the city will begin issuing safer sleep resource packs to first-time parents at the 28-week antenatal visit and routinely discussing safer sleeping practices at the first post-natal visit, this usually takes place 10-14 days after birth.

Focus groups have taken place at local mother and baby clinics across the city to ensure the key messages of the campaign are clear, accessible and meet the needs of parents in all communities across Birmingham.

Francine Bates, chief executive of the Lullaby Trust says: “We are thrilled to have the support of BSCB during Safer Sleep Week 2016”.

“The safeguarding board has a vital role to play in ensuring that all agencies, not just in healthcare, are aware of the risk of sudden infant death syndrome (SIDS)”.

“All professionals need to work together to support families take steps to protect their babies. We are also grateful to the Birmingham health visiting service, which is delivering safer sleep resource packs to every parent with a new-born across the city during the week.”

For a downloadable copy of the poster to support the campaign, please click here



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